The Ducati Museum and Automobili Lamborghini Museum Experience is born

The museums of the two Italian excellences of Motor Valley can be visited on the same day.

Borgo Panigale, Bologna - March 13 2023

Ducati is updating the Borgo Panigale Experience, a path the company has developed for everyone who wants to enter the world of Ducati in Borgo Panigale. Ninety years of history and passion inside the Ducati Museum where, walking between the production lines, you can have the chance to see what goes on within the factory.

With the introduction of new activities, tour methods and partnerships, a new and prestigious collaboration with Automobili Lamborghini is integrated with the aim of offering increasingly enthralling and unforgettable experiences to all enthusiasts.

The “Ducati Museum and Automobili Lamborghini Museum Experience” (from March 25 until May 7) has been designed for all fans and automotive enthusiasts who want to personally experience and discover the motoring talent, creative knowledge and passion of two Motor Valley excellences that export Made in Italy products around the world.

The tailor-made package for the new experience makes it possible to tour both museums in just one day and pay a reduced admission price for the two tickets and a free shuttle bus service that offers rapid, direct museums transfer between Borgo Panigale and Sant’Agata Bolognese.

This opportunity can be benefited only on Saturdays and Sundays and for a group of maximum 15 people, with guided tours led by qualified guides for both museums in both Italian and English on alternating weekends.

To access the Museums at reduced rates and to use the shuttle bus service, booking is mandatory. This can be done either on the Lamborghini website or on the dedicated page of the Ducati website, where the timetables and fares of the experience can also be consulted. More information on the tour and booking methods are available in the section dedicated to the Borgo Panigale Experience on the Ducati website.