H&M Studio SS25 collection puts fierce suiting and poolside outfits in the spotlight

6 mars 2025
H&M Studio SS25 collection puts fierce suiting and poolside outfits in the spotlight

For the woman who knows how to work hard and play hard, H&M Studio's SS25 collection is all about a tailoring and leisurewear crossover. Pieces that effortlessly merge the look of city pavements and poolside parties with strong shoulders, a focus on the waistline and sporty details. Drawing from fierce 1980s corporate women and the vibrant style of Miami and Los Angeles, the collection's message is one of versatility – and empowerment. H&M Studio SS25 will be available in select stores and at hm.com starting March 6th.

"For SS25, we looked to the power woman and imagined her whole day – not just corporate life – because her strength and sense of style goes beyond the 9-to-5. She needs it all: tailoring, statement dresses, shirting, easy separates and denim. But in a way that brings together gravitas and glamour," says Linda Wikell, designer H&M Studio.

H&M Studio SS25 collection puts fierce suiting and poolside outfits in the spotlight (2)

The key pieces reinforce the female silhouette while toying with the executive lifestyle. Throughout the collection, leather, cotton-blend boucle, a knitted Ottoman ribbed fabric and a special boucle-style denim lend structure and texture, while a colour palette of corporate grey, greige, black, white, scarlet red and water blue signal a daring attitude. There's also a coordinating shirt and suit set in a distorted underwater print and a grey cropped funnel-neck nylon jacket. Accessories include an oversized, water-repellent clutch, metal frame sunglasses and shoes with angular shapes.

H&M Studio SS25 collection puts fierce suiting and poolside outfits in the spotlight (3)

About H&M STUDIO

H&M Studio is H&M's most directional, fashion-forward offering. Launched in 2013 and developed by an in-house design team at the brand's Stockholm atelier, the limited-edition collections are unveiled several times a year.

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