Swatch launches the year of the Snake collection

Two vibrant new watches celebrate personal growth

Following a Swatch tradition, we are thrilled to present two unique watches to celebrate the Year of the Snake, and specifically the Wood Snake which is celebrated this year. Inspired by the powerful themes of growth, flexibility and adaptability associated with the Year of the Snake, the new watches are all about embracing the power of transformation and feature vibrant colors and unique details captured in two very distinctive designs.

BLUE AND GOLDEN LITHE DANCER

This unique BIG BOLD BIOSOURCED watch features a snake winding its way across a dark blue background like a dancer gliding across a semi-lit stage or the precise brush strokes of a calligraphy master. Representing the beauty and power of transformation, this oversized watch challenges us to step into the spotlight on the stage of life and move with fluidity, precision and above all unshakable confidence. After all, BIG BOLD watches are for those who dare to be different and embrace a way of life that is irreverent, confident, and entirely unexpected.

GOLDEN RED BAMBOO

This sleek, gold-colored SKIN IRONY is the perfect watch to dress up or down and, thanks to an ultra-thin case it fits effortlessly with any outfit. Featuring a soft textile strap with a detailed bamboo and snake design, it channels the essence of growth and adaptability. Just as bamboo bends without breaking and the snake twists and turns with grace in any terrain, this bright timepiece acts as a reminder that growth comes from flexibility and the ability to adapt to any situation. With the freedom that comes from wearing a super-slim watch, your personality can shine through and you’re free to grow.

Whether you’re looking for a fresh start or to simply mark the Year of the Snake with a strong style statement these two watches, which like all Swatch watches are Swiss-made and water-resistant, will inspire you to make the most of every moment.

BLUE AND GOLDEN LITHE DANCER and GOLDEN RED BAMBOO are presented in special packaging in the same colors and designs as the watches, making them not only a stylish accessory but also a perfect gift. Available in Swatch stores worldwide and on swatch.com