Swatch delivers laidback vibes with the new UP IN SMOKE

Every watch tells a story, but some have the power to create a buzz. The brand-new UP IN SMOKE by Swatch is exactly that kind of watch.

Proving that our innovative BIOCERAMIC can be mixed with almost anything, UP IN SMOKE has a smokin’ hot design, distinctive chilled green hue, smoke clouds on the dial and a laid-back, relaxed vibe.

Presented as a BIG BOLD model with a 47 mm case and designed for big, bold personalities, it’s a watch that invites you to sit back, relax and feel the buzz.

UP IN SMOKE launches worldwide in stores and on swatch.com on September 24. Cool? It’s dope.