Le Roseau is reinvented for fall-winter 2024

July 20, 2024
Le Roseau is reinvented for fall-winter 2024

Synonymous with Maison Longchamp for more than three decades, Le Roseau attained iconic status in the nineties, and has been in constant demand ever since. Indeed, it epitomizes the concepts of transmission and timelessness that are so important to Longchamp.

The secret of its success? A stylish design and a signature bamboo-inspired toggle. An air of sophistication to suit the lifestyle of an elegant woman who’s always on the go.

Every generation has succumbed to the appeal of its sleek, simple lines and its strong character – like the reed (roseau) of its name, which bends but never breaks.

Le Roseau is reinvented for fall-winter 2024 (2)

It has constantly adapted to our changing lifestyles, sizing up to accommodate an office laptop or down for days when all we need is a phone. Unfailingly stylish, it looks chic when carried in the hand, and more casual when slung over the shoulder.

Le Roseau is reinvented for fall-winter 2024 (3)

In addition to its new shapes, Le Roseau is now interpreted in a color palette that goes from timeless neutrals – clay, paper and chestnut – to vibrant hues like bright green, celadon and orange.

You’ve got it – the reinterpreted Le Roseau will be winter’s must-have bag.

Press releases in partnership with cChic News and cChic Magazine


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